Post Modernism Vs. Robert Venturi
It is time now to move from modernism which mainly steel,
glass functional box. Robert Charles Venturi was the first architect to stand
agents modernism. He said that ornamentation and form plays a significant role
in design. Post modernism brings modernism to another level.
The “Duck and Decorated Shed” designed by Robert Venturi is
a very good example. The “Duck” shows the function of the building through
ornamentation in the form of a duck building. The building is a shop selling
duck eggs, so the purpose the building is shown by its form of ornamentation as
a duck. People can know right away what the building is for by that way.
Decorated Shed is another way to show the identity of the
building without making the building itself a sign. A completely generic and
normal building becomes a hotel or a shop by adding different signs, which
indicate its functions. The decorated shed gives more freedom of choice since
it can be adjust to different purposes. The building can be understood
differently according to how it is decorated. The duck building, on the other
hand, is more straight forward and leaves no room for alternative
interpretation. It is a duck and cannot be understood otherwise.
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